about pep360°
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1. our purpose â our north star
2. our philosophy â what we believe
3. pep360° stands for â what those beliefs mean within our identity
4. our mission â what we do to bring the purpose to life
5. our people â who brings the mission to life
6. our core values â how our people think, feel, and act
7. our vision â where all of this is ultimately taking us
our natural narrative of why â believe â identity â do â who â behave â future, with our vision completes the circle and reconnects us to our true northÂ
our purpose
our philosophy
our mission
pep360° stands for
our core values
our vision
our people
Brian Roberts
MSc in Sports Psychology, CMPC candidateÂ
Connect with Brian on Linked-In
UEFA and USSF-licensed coach, applied sport psychology practitioner (CMPC), and program architect, Brian has worked with elite youth development programs, including the Chicago Fire FC, Everton International Academy, and the Illinois Olympic Development program (soccer). Additionally, Brian has worked in Gaelic games (Republic of Ireland). Â
A trained teacher, Brian's methodical approach is anchored in learning outcomes and theory. Brian is known for transforming complex sport psychology frameworks into simple, game-relevant tools that athletes can effectively apply to achieve personal goals.
Brian grounds the PEP360 system in structure, clarity, and measurable progress, helping athletes, teams, and coaches perform with purpose, not pressure.Â
Ryan C. French
MBA, MSc. in International Project Development
Connect with Ryan on Linked-In
A USSF-licensed and United Soccer Coaches-certified coach and club director, Ryan's experience spans roles in nearly every level of youth soccer. Â
Formerly working with Right to Dream Academy (Ghana), the Chicago Fire Juniors' youth soccer clubs, Everton International Academy (USA), Sockers FC Chicago, and the Chicago Red Stars Reserves, Ryan has coached in high-performance cultures and community-centered programs, learning to lead with emotional intelligence and effective team communication.
Ryan facilitates with authenticity, using humility and empathy, to create connection, psychological safety, and buy-in from athletes and coaches. He helps teams move beyond surface-level culture work to conversations and actions that drive real change.
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